Setting the right price for your home is crucial to attracting buyers and securing a quick sale. Price it too high, and you risk sitting on the market for too long. Price it too low, and you may leave money on the table. Here are the key do’s and don’ts of pricing your home to sell fast in today’s market.
Do’s
1. Research Comparable Sales: Look at recent sales of similar homes in your area to get an accurate market value.
2. Consider Market Trends: Pay attention to whether it’s a buyer’s or seller’s market to set a competitive price.
3. Get a Professional Appraisal: Hiring an appraiser can give you a reliable estimate of your home’s worth.
4. Work with a Real Estate Agent: An experienced agent can provide valuable insights and help you set the right price based on current market conditions.
5. Use Psychological Pricing Strategies: Pricing just below a round number (e.g., $399,900 instead of $400,000) can make your home appear more attractive.
Don’ts
1. Don’t Overprice Based on Emotional Attachment: Your home’s sentimental value doesn’t translate into market value.
2. Don’t Ignore Online Search Pricing Brackets: Buyers often search for homes within specific price ranges, so setting your price strategically can maximize visibility.
3. Don’t Make Unjustified Price Adjustments: If you need to lower the price, do so strategically rather than making frequent small reductions that signal desperation.
4. Don’t Forget the First Impression Matters: The first two weeks on the market are critical—setting the right price from the start attracts serious buyers.
5. Don’t Rely Solely on Automated Valuation Tools: Online estimators like Zillow’s Zestimate can be helpful but are not always accurate. Always verify with a local expert.
Final Thoughts
Pricing your home correctly from the beginning is the key to selling fast and at the best possible price. By following these do’s and don’ts, you can position your home competitively in today’s real estate market and attract motivated buyers quickly.
Scott Sweeney
Your NorCal Realtor
M&M Real Estate
BRE Lic# 01938720
Cell: Call/Text 707-330-2324
About Scott Sweeney
SweeneySells
Full Time Realtor 13 Years +
Over 100 Families Served
Top 5% Producing Agent
Buying & Listing Specialist
Contract & Negotiation Ninja
CSUS Business & Marketing Graduate 2006
With quickly serving over a 100 families, Scott Sweeney has become a top 5% producing Realtor in the greater Sacramento area who has helped clients from the Bay Area to South Lake Tahoe. Scott has a Bachelor Of Science in Business Administration, with a concentration in Marketing from CSUS. His education, and extensive background in the hospitality, marketing, and real estate industries, have helped Scott to become one of the leading, and most sought after agents in the area.
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