Should You Sell Your Home Off-Market? Pros and Cons of Pocket Listings
- Scott Sweeney
- Apr 7
- 3 min read
In today’s competitive real estate landscape, more sellers are considering off-market sales, also known as pocket listings. But is it the right move for you? Here’s what you need to know about selling your home privately versus going the traditional route.
What is an Off-Market or Pocket Listing?
An off-market sale means your home is not publicly listed on the Multiple Listing Service (MLS). Instead, the property is marketed privately to a select group of buyers, often through an agent’s network or word of mouth.
Pros of Selling Off-Market
✔ Privacy and Discretion Selling off-market keeps your sale quiet. Ideal for high-profile sellers or those who want to avoid neighbors and public attention.
✔ Less Stressful Process Without the need for open houses or constant showings, selling off-market can feel more relaxed and controlled.
✔ Targeted Buyers Agents typically show pocket listings to qualified, motivated buyers who are serious about purchasing, which can reduce time-wasting.
✔ Testing the Market Some sellers use off-market sales to gauge interest or pricing before officially listing on the MLS.
Cons of Selling Off-Market
✘ Limited Exposure Fewer eyes on your property means potentially fewer offers and less competition, which could result in a lower sale price.
✘ Missed Bidding Wars Traditional listings may create buzz and drive up the price through multiple offers. You may miss out on that dynamic with a pocket listing.
✘ Longer Time to Sell Because the buyer pool is smaller, it could take longer to find the right match.
✘ Potential Legal and Ethical Concerns The National Association of Realtors has guidelines around Clear Cooperation, requiring listings to be shared with MLSs within a certain timeframe unless specifically exempted.
When Off-Market Might Make Sense
You’re selling a luxury or unique property.
Privacy is a top priority.
You’re testing the waters or not in a rush to sell.
You already have a buyer in mind.
When to Stick with a Traditional Listing
You want top dollar and multiple offers.
You’re on a deadline to sell.
You need maximum exposure.
You’re in a competitive or seller’s market.
Final Thoughts
Selling off-market can be a smart strategy in certain situations, but it’s not for everyone. Weigh the pros and cons carefully, and consult with a real estate professional to determine the best path for your goals. Whether you choose a pocket listing or a traditional sale, the key is to make an informed decision that aligns with your priorities.
Scott Sweeney
Your NorCal Realtor
M&M Real Estate
BRE Lic# 01938720
Cell: Call/Text 707-330-2324
About Scott Sweeney
SweeneySells
Full Time Realtor 13 Years +
Over 100 Families Served
Top 5% Producing Agent
Buying & Listing Specialist
Contract & Negotiation Ninja
CSUS Business & Marketing Graduate 2006
With quickly serving over a 100 families, Scott Sweeney has become a top 5% producing Realtor in the greater Sacramento area who has helped clients from the Bay Area to South Lake Tahoe. Scott has a Bachelor Of Science in Business Administration, with a concentration in Marketing from CSUS. His education, and extensive background in the hospitality, marketing, and real estate industries, have helped Scott to become one of the leading, and most sought after agents in the area.
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